Tracking the success of your marketing efforts is challenging. Leads come from many different sources and request many different assets. How can you effectively track all of your touch points to gain insight into the effectiveness of your marketing programs?
Hint: There is no easy button to getting those pretty reports—there are essential upfront steps you must take to make your marketing measurable. But where do you begin?
"The Ultimate Guide to Attribution Management" eBook will help you build a first/last/multi touch system by showing you how to:
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