RevEngine Marketing

What's driving your leads?


Tracking the success of your marketing efforts is challenging. Leads come from many different sources and request many different assets. How can you effectively track all of your touch points to gain insight into the effectiveness of your marketing programs?

Hint: There is no easy button to getting those pretty reports—there are essential upfront steps you must take to make your marketing measurable. But where do you begin?

"The Ultimate Guide to Attribution Management" eBook will help you build a first/last/multi touch system by showing you how to:
 

  • Create a best-practice foundation that collects intelligence in a repeatable fashion
  • Measure multiple touches including lead source analysis, campaign attribution, and Google UTM insights
  • Standardize your reporting with best practice naming conventions
  • Fill in gaps to gain vision on historical initiatives
  • Collect web traffic insights using a “Sticky Tape” method
  • Drive marketing and sales adoption by exposing data intelligence


Sign up on your right and download your ultimate guide.

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