10 Step Guide to Lead Source
Management & Strategy
[Download the Ebook]

What's driving your leads?

Get best practices for tracking and managing your marketing investment with our free ten step guide. Learn step-by-step best practices on how to track success and gain insight into your organization's top lead sources and marketing assets.
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Key Takeaways Include:

  • Reasons to adopt a Lead Source Management Strategy
  • High- level strategy for categorizing your sources/assets
  • Top reports to measure success and key fields to get started
  • Best practices on form creation to capture data properly
  • Naming conventions for standardization
  • How to deal with legacy data
  • Key enhancements to salesforce.com to expose data to sales team ‚Äč
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