Six-Step Blueprint for
Creating a Measurable Funnel

Transform Your Lead Lifecycle into a Revenue Machine

So, Sales and Marketing have agreed on a lifecycle process. How do you make that process a measurable reality? Whether your organization has a complex model or is just getting started, learn how to simplify your lifecycle process leveraging six best practice techniques.

​Learn step by step best practices on how to track success and gain insight into your organization’s lead funnel.

Key Takeaways Include:

  • Set strategy to gain insights on how leads are converting to revenue
  • Establish Sales and Marketing alignment to set the foundation for funnel success
  • Developing program lifecycle progressions
  • Answer questions like “How many MQLs did program X generate?"
  • Create a lifecycle model within Marketo complete with stage date stamping and fast track rules (RCA Not Required)
  • Understand how to deal with legacy data
  • Set the foundation for RCA for when your reporting needs get more complex.
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Special Bonus:

Get advanced insights with contributions from Marketo pro Josh Hill from Marketing Rockstar Guides. Learn how to develop an advanced model that offers additional reporting legacy data.

6-Part Revenue Funnel Email Series

  • Sales and Marketing Alignment checklist
  • Which of the technique falls into the “Quick Wins” category?
  • The technique essential for ANY organization.
  • Tackling the tough stuff – what to do when you are lost?
  • Essential funnel related reports and KPIs your management will love